Branding, web


April, 2012


Visjewelz, Marion Visser


Visjewelz is a company that creates bridges between creativity, teambuilding and career support. They offer you different creative workshops, like making cakes or jewelry, as wel as educational workshops like socratic coaching career orientation.

We designed the branding for this creative company and we set up a customised WordPress website for them.



Analyze company's information and discuss with client > deciding look and feel > sketch branding and logo > creating logo concepts > picking logo concept together with client and fine tune it > finish logo design and decide on rest of branding (patterns, backgrounds etc.) > create styleguide > design DTP like business cards, envelopes, brochures, flyers etc.

Receive briefing regarding project > analyze user needs and site objectives > define functional specifications and content requirements > work on interaction design and information architecture including architecture diagram, error handling etc. > interface design and navigation design > wireframes > look for WordPress theme that looks a like > install WordPress through FTP > upload theme > customize theme and fill in content > hand over website and guide to client.

Tools used:

  • Macbook Pro
  • Wacom Intuos 4
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • HTML5/CSS3/PHP/Jquery
  • WordPress