Branding, web


September, 2013




Secretaria is a company that focusses on providing secretary related services and call services. They help businesses out whenever they need help regarding these services. For instance, they will pick up the phone for you wheneve you can not and make sure you won't miss out on a customer!

We redesigned Secretaria's branding and also set up a WordPress based website for them. They changed most of the designs we made so the current website isn't in line with our design anymore.



Analyze company's information and discuss with client > deciding look and feel > sketch branding and logo > creating logo concepts > picking logo concept together with client and fine tune it > finish logo design and decide on rest of branding (patterns, backgrounds etc.) > create styleguide > design DTP like business cards, envelopes, brochures, flyers etc.

Receive briefing regarding project > analyze user needs and site objectives > define functional specifications and content requirements > work on interaction design and information architecture including architecture diagram, error handling etc. > interface design and navigation design > wireframes > look for WordPress theme that looks a like > install WordPress through FTP > upload theme > customize theme and fill in content > hand over website and guide to client.

Tools used:

  • Macbook Pro
  • Wacom Intuos 4
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • HTML5/CSS3/PHP/Jquery
  • WordPress