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WeMultiply Branding

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A former client, LinkedPerfect Business Club, was organizing a networking event for their members, together with two other parties. They required an event page, logo and overall branding. They believe that in our current society, it’s important to take time to connect with others in person – building real relationships with real people. To assist Dutch professionals, executives and business owners in connecting and collaborating, they hoped this event would gather as much of them as possible.

Role
Graphic Designer / Web Designer
I based the color scheme of We Multiply on the blue color scheme of LinkedPerfect Business Club but wanted to add a
feeling of growth and renewal, so I decided on a blue color close to the green spectrum. The logo needed to be bold and
easy to recognize. I designed the logo, created the style guide and created a WordPress event page based on the branding.

Process
Client Meeting -> Define Identity and Story -> Competitor Analysis -> Create Mood Boards-> Propose Branding and Visual Identity ideas -> Define Branding -> Create Style Guide -> Create DTP Designs -> Create Event Page