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LinkedPerfect Business Club branding

A Dutch business club called LinkedPerfect Business Club hired me to design their branding and website as well. The business club wanted their corporate identity to be that of a  high class and trust-worthy business club. The color blue relates to trust and stimulates customer loyalty. Role Graphic Designer Creating this branding, I took my time to get to know the company and its owners. Based on their stories I created the color schemes and logo sketches. After finalizing the logo and the basic branding guidelines, I designed business cards, letters, and more. Process Client Meeting -> Define Company Identity and Story -> Competitor Analysis -> Create Mood Boards -> Propose Branding and Visual Identity ideas -> Define Branding -> Create Style Guide -> Create DTP designs
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WeMultiply Branding

A former client, LinkedPerfect Business Club, was organizing a networking event for their members, together with two other parties. They required an event page, logo and overall branding. They believe that in our current society, it’s important to take time to connect with others in person – building real relationships with real people. To assist Dutch professionals, executives and business owners in connecting and collaborating, they hoped this event would gather as much of them as possible. Role Graphic Designer / Web Designer I based the color scheme of We Multiply on the blue color scheme of LinkedPerfect Business Club but wanted to add a feeling of growth and renewal, so I decided on a blue color close to the green spectrum. The logo needed to be bold and easy to recognize. I designed the logo, created the style guide and created a WordPress event page based on the branding. Process Client Meeting -> Define Identity and Story -> Competitor Analysis -> Create Mood Boards-> Propose Branding and Visual Identity ideas -> Define Branding -> Create Style Guide -> Create DTP Designs -> Create Event Page
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