LinkedPerfect Business club


Branding, web


September, 2014


LinkedPerfect Business club


LinkedPerfect Business club is a business club that's focussed on the metropolitan region of Rotterdam The Hague, the Netherlands. The business club’s members are medium-to-large sized companies and the club is dedicated to connecting its members with each other and creating, and sustaining, fruitful business relations.

We designed the branding of the business club as well as their website. The website was build by a Dutch web agency "OnsWeb". Until this day we are still designing assets for LinkedPerfect Business club.



Analyze company's information and discuss with client > deciding look and feel > sketch branding and logo > creating logo concepts > picking logo concept together with client and fine tune it > finish logo design and decide on rest of branding (patterns, backgrounds etc.) > create styleguide > design DTP like business cards, envelopes, brochures, flyers etc.

Design comps in Photoshop for all pages based on web agency's template > send to web agency and help with fine tuning.

Newsletter design in Photoshop and newsletter builder > define design through HTML/CSS

Tools used:

  • Macbook Pro
  • Wacom Intuos 4
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • HTML5/CSS3/PHP/Jquery
  • OnsWeb CMS