Hoeksma

category

Branding

date

February, 2012

client

Hoeksma

About

Hoeksma Advies & Financiƫle diensten is a Dutch company that provides entrepreneurs and companies with financial advices and more.

We were in charge of designing the branding for Hoeksma including logo, styleguide, icons/patterns, colors, DTP like business cards and envelopes.

Process: interview with client > observing information regarding the company > pencil drawing > scan > making several designs in Adobe Illustrator > discuss logo designs with client and give advice regarding logo concepts > decide on logo > create styleguide > create DTP > send everything to client.

Tools used:

  • Pencil
  • Macbook Pro
  • Wacom Intuos 4
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign